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How to create content that matches search intent?

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  If your primary goal is about optimizing content, then you should focus on the search intent. While there was a time when ranking well on Google meant stuffing content with keywords, it no longer holds true. Today, it’s all about understanding the intent behind the search query to deliver results accordingly. There is a defined purpose behind every search query that is referred to as search intent. As a content marketer, your purpose is to identify the intent and curate content that is aligned with the user’s search intent. The search query reflects the placement of users in the conversion panel and an understanding of how it can create effective content to convert potential customers. What are the types of search intent? Classifying and understanding the type of search intent is primarily important to create content that matches the search intent. For example, someone searching for “buy cake batter”, has a completely different requirement than someone searching for “cake recipes...
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How can Social Media Marketing Contribute to your Business?

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Social media marketing for businesses is no longer optional. It is imperative to reach your customers, gain valuable insights, and increase brand recall. If you’re not leveraging social media marketing as part of your digital marketing strategy, you’re missing out on a quick, effective, and inexpensive medium of advertising. It allows marketers to connect and engage with customers on Facebook, Instagram, LinkedIn, Youtube, etc It doesn’t matter if you run a small business or are managing a large multinational – social media is more than a passing trend, it is an essential part of your marketing strategy. To ace social media marketing, start with a solid content marketing plan that is designed to achieve your specific campaign goals. Let’s look at the benefits your business can gain from a robust social media marketing strategy: Increase brand awareness Social media platforms like Facebook, Instagram, and Twitter are natural places to meet new customers through highly targeted advertisi...
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How to choose an eCommerce development company?

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Get a future-ready eCommerce store for a competitive edge If you are planning to build a website for your business, you are unlikely to build it yourself. What then if you are not doing so? Hiring professionals for customization of an eCommerce website is the only viable option. For it, you need to know how to hire a professional for the service, so you get a website exactly in line with your business requirements, budget and on time. Heads-Up: Given the upside of an eCommerce website connecting with the worldwide market, it is unquestionably important to create a modern and state-of-the-art website that a professional and specialized development company can only deliver. But, how will you choose a development company out of hundreds of thousands of such companies? You should know that each of them has their differences and those differences are what you have to know before hiring an eCommerce website development company for your business. Professional Service vs. Freelancing Service: ...
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5 Latest Marketing Trends to Watch for B2C eCommerce Business

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  Social media to continue as major influencer of online purchasing decisions Voice search to cross 50% of all search queries Video and rich media content to surprise growth Augmented reality to take center stage Marketing automation and more ecommerce store apps We’ve gone through some of those reports and found them interesting with factual data. That one thing is common about all of them is the ecommerce sales is going to keep trending upward. In fact, I also discovered a report on online trend which says the consumer confidence has grown to an 18-year-high! That report also elaborates statistically on the changing technology, which it points out as a factor to keep this trend thriving. Take for example of increasing trend for purchases on mobile phones. It compels online retailers to compulsorily own a business mobile app to meet shoppers’ convenience. Device preference isn’t the only component in the transition. Do you know what other factors are? Voice Search: New search meth...
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Enhancing eCommerce Success with CS-Cart Development

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  Having a robust and adaptable eCommerce platform is critical in today’s growing tech landscape. CS-Cart is a powerful solution that offers flexibility, scalability, and a range of functionalities to drive your online business forward. Whether you are launching a startup or scaling an established enterprise, top-rated CS-Cart development services can transform your digital storefront into a high-performing revenue engine. What is CS-Cart? CS-Cart is a feature-rich eCommerce platform designed to empower businesses with flexible online store management. Its comprehensive suite of functionalities — from intuitive content management to integrated payment gateways — ensures that your online store can scale alongside your business. At Citytech Software, our experienced CS-Cart developers create tailored solutions that not only meet but exceed business expectations. Understanding CS-Cart’s Features and Capabilities CS-Cart is designed to provide end-to-end solutions for online stores. It...
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The potential of B2B marketplace in today’s age

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    The eCommerce landscape is constantly evolving and digital experiences are changing the way we shop. If you believe, that the world of online shopping is only restricted to B2C, then you couldn’t be further from the truth.  61% of B2B transactions start online. – Big Commerce If you are a B2B merchant, it’s not enough to just create a website and add nominal features like product catalogs and a shopping cart since the market you are catering to has drastically changed and requires sophisticated, unique, and tailor-made solutions. The competition in the market is huge which means that in case the customers are not satisfied they will very quickly move on to your competitors. 64% of customers put more emphasis on getting a good customer experience rather than worrying about the product price. Adding a B2B marketplace that helps you seamlessly connect to other retail partners and increase sales in non-traditional ways. The potential is immense to grow as a brand leveragi...
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