IT services and business solutions

  The world of “likes” and “shares” is now not only limited to personal conversations between individuals but is playing an equally important role in boosting up the sales of a brand and solidifying its position in the market. A brand’s social media presence makes it more approachable and is a great medium of conveying brand values, vision, and reaching key audience demography. Social media marketing has quickly become an important aspect of digital marketing and is leveraged equally by large enterprises as well as small businesses.   The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021 – and this number is only going to continue growing over the next few years (Statista, 2020). As it stands, that equates to about 48 percent of the current world population. This tool is easily available at your disposal, and if you are yet to use it, then you are missing out on an incredible marketing opportunity. Standing out with your socia...

  The core benefit of a pre-launch campaign is to create hype around your brand and generate a positive market buzz. All brands today prior to launch create marketing campaigns to generate ample curiosity around their product among the target audience. No matter how exciting or amazing your product or brand might be, you need to sell the concept to the world. Unfortunately, just an amazing product is not enough to get you customers or sell your product right away. In the last year, businesses have lost $756 billion because of poor eCommerce personalization. (OptinMonster) There is a need to sell a story around your brand and connect to the audience effectively. Building an effective market buzz around your product is a pre-requisite to launching your brand online. When the audience is interested in your brand, it becomes easier to sell products. With the current marketing tools in your arsenal, you can generate hype and awareness for your latest venture. Take the eg. of Apple, the ...

  Having a robust and adaptable eCommerce platform is critical in today’s growing tech landscape. CS-Cart is a powerful solution that offers flexibility, scalability, and a range of functionalities to drive your online business forward. Whether you are launching a startup or scaling an established enterprise, top-rated CS-Cart development services can transform your digital storefront into a high-performing revenue engine. What is CS-Cart? CS-Cart is a feature-rich eCommerce platform designed to empower businesses with flexible online store management. Its comprehensive suite of functionalities — from intuitive content management to integrated payment gateways — ensures that your online store can scale alongside your business. At Citytech Software, our experienced CS-Cart developers create tailored solutions that not only meet but exceed business expectations. Understanding CS-Cart’s Features and Capabilities CS-Cart is designed to provide end-to-end solutions for online stores. It...

  The world of “likes” and “shares” is now not only limited to personal conversations between individuals but is playing an equally important role in boosting up the sales of a brand and solidifying its position in the market. A brand’s social media presence makes it more approachable and is a great medium of conveying brand values, vision, and reaching key audience demography. Social media marketing has quickly become an important aspect of digital marketing and is leveraged equally by large enterprises as well as small businesses.   The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021 – and this number is only going to continue growing over the next few years (Statista, 2020). As it stands, that equates to about 48 percent of the current world population. This tool is easily available at your disposal, and if you are yet to use it, then you are missing out on an incredible marketing opportunity. Standing out with your socia...

  eCommerce metrics essentially serve as a guide to making informed and data-backed decisions. Selling online without tracking your performance is akin to shooting in the dark. The most successful online stores are thriving because they are analyzing their metrics and using them to their benefit. Every marketing or promotional decision of your company should be data-backed to yield maximum results. But not all metrics are valuable and identifying the key metrics will help you in improving the performance of your online store. While all KPIs are metrics, not all metrics are KPIs. Key Performance Indicators (KPIs)  measure the performance of business processes by tracking and analyzing them regularly to improve the product and services. Your metrics need to be relevant to your business for it to generate impact.  Get started with these metrics to track for your eCommerce business: Conversion Rate (CR) Getting tons of traffic but close to no conversions? Conversion rate is o...

  68% of online experiences begin with a search engine. (BrightEdge) With more businesses getting online, it is important to make your website SEO-friendly and rank high on search engine results. Integrating SEO into your website will boost your rankings, especially on SERPs, and drive more traffic to your page. Once indexed, your web pages can serve the most relevant and valuable web-pages to users based on the niche topics they search for. With billions of people using search engines every day, only a meager 0.78% of Googlers click on results from the 2nd page. Therefore, it is important to develop an SEO-friendly website and build organic traffic to earn first-page rankings on Google. In the world of digital marketing, SEO techniques can be broadly divided into two categories:  White hat  and  Black hat techniques.  White hat techniques are accepted by search engines and are recommended ways of improving rankings, whereas black hat techniques are unlawful act...