How to create content that matches search intent?
If your primary goal is about optimizing content, then you should focus on the search intent. While there was a time when ranking well on Google meant stuffing content with keywords, it no longer holds true. Today, it’s all about understanding the intent behind the search query to deliver results accordingly. There is a defined purpose behind every search query that is referred to as search intent. As a content marketer, your purpose is to identify the intent and curate content that is aligned with the user’s search intent. The search query reflects the placement of users in the conversion panel and an understanding of how it can create effective content to convert potential customers. What are the types of search intent? Classifying and understanding the type of search intent is primarily important to create content that matches the search intent. For example, someone searching for “buy cake batter”, has a completely different requirement than someone searching for “cake recipes...