IT services and business solutions

  The distribution industry can no longer function optimally if they continue using old-age methods of facilitating their business. The pandemic has further highlighted the need for digital accelerators to transform the end-to-end supply chain. With B2B customers leaning towards eCommerce, wholesale distributors also need to modify their channels accordingly. B2B marketplaces offer an opportunity for distributors to stay relevant, updated with the times, and provide users with an unparalleled customer experience. Distributors are realizing the potential of B2B marketplaces and how these enterprise solutions are driving growth. It helps them create a digitally enhanced experience for existing buyers while capturing new and untapped market segments. It further aids in increasing operational efficiency by enabling the sales team to close deals effectively. For distributors, B2B marketplaces are the perfect solution to align their business strategy with emerging and evolving customer e...

  The eCommerce landscape is constantly evolving and digital experiences are changing the way we shop. If you believe, that the world of online shopping is only restricted to B2C, then you couldn’t be further from the truth.  61% of B2B transactions start online. – Big Commerce If you are a B2B merchant, it’s not enough to just create a website and add nominal features like product catalogs and a shopping cart since the market you are catering to has drastically changed and requires sophisticated, unique, and tailor-made solutions. The competition in the market is huge which means that in case the customers are not satisfied they will very quickly move on to your competitors. 64% of customers put more emphasis on getting a good customer experience rather than worrying about the product price. Adding a B2B marketplace that helps you seamlessly connect to other retail partners and increase sales in non-traditional ways. The potential is immense to grow as a brand leveraging the ...

  AR stands apart from all the emerging technologies of the modern world. It is steering the eCommerce world towards new horizons by opening new customer demographies by heightening the customer experience. AR has managed to successfully pique customer interest, and keep them engaged. It is revolutionizing the world of online shopping by providing customers an experience of brick-and-mortar stores from the comfort of their homes. The coming days will witness a huge surge of AR in the eCommerce market. According to Statista, in 2017 the AR market value was 3.5 billion USD and it is estimated to grow to 198 billion USD by 2025.  Since customer buying behavior is constantly changing, AR presents the potential to unlock a large part of the online customer segment. Almost 71% of shoppers would prefer shopping from stores that offer augmented reality. With such high customer demand for the technology, eCommerce vendors can no longer deny this service to customers.  Let’s look a...

  Your website landing page is not the place for mediocrity: as it can make or break your conversions. Visitors visit your website and click away and you rack your brains to understand why there are no significant conversions despite all the optimization work. To nudge the audience in the right direction, writing an engaging, precise, and targeted copy is essential. Copyrighting isn’t some high art, but at its very core, it is about persuasion. It is about communicating the right message to your audience and convincing them to take the right action. Before you get on to writing your landing page copy it is essential to figure out the following: Identity and USP of your brand The end goal Know your audience Understand your competitors Know your traffic source Offer audiences the thing they are looking for in your website Understanding the basics can help you significantly in writing a better landing page copy. While every website differs, the guiding principles of copyrighting remai...

The distribution industry can no longer function optimally if they continue using old-age methods of facilitating their business. The pandemic has further highlighted the need for digital accelerators to transform the end-to-end supply chain. With B2B customers leaning towards eCommerce, wholesale distributors also need to modify their channels accordingly. B2B marketplaces offer an opportunity for distributors to stay relevant, updated with the times, and provide users with an unparalleled customer experience. Distributors are realizing the potential of B2B marketplaces and how these enterprise solutions are driving growth. It helps them create a digitally enhanced experience for existing buyers while capturing new and untapped market segments. It further aids in increasing operational efficiency by enabling the sales team to close deals effectively. For distributors, B2B marketplaces are the perfect solution to align their business strategy with emerging and evolving customer expecta...

  eCommerce has become an integral part of the global business landscape offering numerous benefits like wide customer reach, reduced operational costs, and 24/7 availability. As we begin our journey towards 2024, there’s a lineup of trends that are crucial to adapt for businesses looking to stay competitive and relevant in the digital world. Consumers today demand personalization, convenience, and innovation in their shopping experience. Understanding eCommerce trends opens up new avenues to reach a global audience base, expanding reach. Adopting the latest trends allows businesses to remain competitive and enhance efficiency while reducing operational costs. We have compiled our top 6 trends that will define how people buy and sell products online in 2024. Let’s dive in. Trend 1: Social commerce Social media platforms have moved beyond their traditional roles of connecting people and now enable businesses to sell to consumers directly through their platforms. Consumers today are ...

  It is estimated that 71% of consumers prefer to conduct queries by voice instead of typing. – PwC, 2018 Gone are the days when customers would be typing in the search box to look for answers to their queries. eCommerce has drastically changed the way people shop online and voice search is one of the most hyped trends of recent times. The rapid adoption of Virtual Assistants like Amazon’s Alexa, Google Assistant, Apple’s Siri, and Microsoft’s Cortana, are great platforms that are successful with voice queries. As an eCommerce vendor, this is something that you cannot afford to miss. It is important to note that it is not only specialized devices like Virtual Assistants but smartphones today come with in-built technology that offers voice search capabilities.  Figuring out how Voice Search works: All voice search requests go through simple technology and essentially follow the same process. Record the search query and transcribe speech into text. Analyze through the transcribe...